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Monthly Archives: January 2012

Communication

The most important thing for an organization is the capacity to communicate. Communication is the key for everything else that is important: Transparency, building ideas, applying ideas and growing reliable, long-term solutions. Unfortunately, most of the charities and organizations that claim they want to improve people’s life and to address global solutions, they  lack such a basic capacity like communication. They do not engage the people into dialogue, but they talk only one way: They talk to you and they don’t give to you the opportunity to talk with them.

Of course, a big organization like Red Cross can not answer at all the e-mails. But at least they can give the people the opportunity to ask questions in a public space (like for example on a web forum). Doing so, the questions would be transparent (anyone can consult such a question), and also would give to the people the opportunity to ask the same question. That way, it would be easy for anyone to see how many people asked the same question. Now, if one person alone wants to know how much money makes the boss of the Red Cross, that might be totally insignificant. But when 10,000 people want to know the same thing, the Red Cross should answer the question. Therefore, what the big organizations of this world are doing is very very strange. They really don’t want to be transparent, they don’t want to encourage the people to ask questions in a transparent matter, and they don’t want to see that the people come with suggestions and build ideas and solutions together. None of those organizations have web forums, a few have blogs, and even fewer allow you to post comments on their blogs. Even worse, when you post a comment on their blogs, they won’t bother to answer, and they are not always even answering your e-mails. And when they answer your e-mail, they will tell you “thanks for your suggestion !”.

The same thing is true for Red Cross, Green Peace, Amnesty International, World Food Programme,  Bill and Melinda Gates Foundation, Google.org, Habitat for Humanity and so on.

None of them want real communication. None of them want to engage people into building ideas and solutions together. They are really acting like a fraud. Because, in the end, after wasting so much of their volunteer’s money, time, and energy, their message is like: “Thanks for your help, but you can see that, well, even with so much effort spent, there are no real solutions”. If one single organization can’t afford to have a web forum on it’s own (although I really doubt it can be so expensive), then at least 5-10 organizations can get together and build a web forum together.

There are organizations that make exceptions to that, and I can name Wikipedia and Open Source Ecology. These two organizations have good communication, the people can post their questions, ideas and suggestions in a public place (on a web forum or a blog or a wiki),  the people can talk and debate ideas together and build solutions together. And that’s why they are so successful and so capable of organic growth, because they do allow and encourage real communication.

Now, the biggest organizations and charities of this world do not have real communication. They do not engage the people to talk, to find and build ideas together, to find and implement solutions together. But this thing happens only because the people allow those organizations to act like that. If the people will start to ask them to open and to allow real communication, they would eventually do it. So it’s not only their fault. It’s also the  people’s fault.

Therefore, my suggestion is:  send e-mails and ask the organizations which you support, to create web forums, to encourage and to educate the people to come with relevant questions, with new ideas, to debate ideas in good faith, to build ideas together, to split complicated jobs into smaller tasks, and to implement ideas and solutions.

Do not expect the organizations to open to real communication on their own. You must also make an effort to make that happen.